Strategic Planning Committee Report

From the Bridge: Commodore Jack Lain, Vice Commodore Michael Kreutzberg, and Rear Commodore Fred Schnoor.
    Special thanks to the Put-in-Bay Yacht Club Strategic Planning Team which included! Paul Ladd, Jill Cooks, Phoebe Borman, Jack Lain, Michael Kreutzberg, Muriel Eian, Sharon Conte, Robert H. Bahney, Jr., Tom Rupp, Clark Davies, Julie Rowe, Ed Skoch, Reni Miller, David Flickinger, Laureen Mooney, Ken Kartheiser, Larry Ripich, Polly Nagy, and Mary Beckford. On October 6, 2001 the team completed the first phase of our Strategic Planning effort. The 12 hours of intensive planning were stimulating but very draining. However, the outcomes of this session were very substantive and of high quality.
    The next phase involves working on our tactics to accomplish our objectives. As you will see from the assignments section, many members have already stepped forward. Once the job and committee descriptions are complete we will need members to staff the mission directed committees. The efforts of the committees and action planning teams will lead to the completion of our measurable objectives.
    If you are interested in being part of this exciting process please contact Commodore Lain ASAP. He will be announcing committee assignments in the near future and it would be a great help if he had a large pool of VOLUNTEERS to work with him.
    Let's all get behind our Commodore and together have a progressive and enjoyable year.
 
Put-in-Bay Yacht Club Strategic Plan Mission Statement:
    The mission of the Put-In-Bay Yacht Club, as one of the oldest yacht clubs on Lake Erie aspiring to be a respected leader in the boating community, is to promote, provide, and support water safety, seamanship, and social and recreational activities for the benefit of its members, affiliated organizations and educational programs
 
Objectives:
  • By November 30, 2004 club membership will be increased to 500.
  • To develop an organizational structure for volunteer participation by the annual meeting 2002.
  • To develop a comprehensive plan for all physical facilities by the annual meeting 2003.
  • To develop an operational structure for food and beverage by the board meeting, May 5, 2002.
  • To reduce present debt by 20% per year starting in 2002.
  • Club communications will maintain a minimum 85% satisfaction rate as measured by an annual survey of the membership.
  • By the 2002 annual meeting an acceptable accounting system and operational budget will be in place.
  • To develop a master plan for the continuity of club leadership by the annual meeting 2003.
 
Planning Team Revelation - After 10 hours of hard work the team was tired and testy. In an effort to find resources to direct at the objectives someone pulled out a list of club committees. It was evident to everyone that if the committees were given direction and authority and held accountable many of the objectives could be accomplished.
 
Tactics:
  • We will develop mission and objective-oriented job descriptions for all elected and appointed positions of the club.
  • We will develop mission and objective-oriented policies and procedures for all club committees.
  • We will develop comprehensive guideline for the club's food and beverage operations.
  • We will develop a mission and objective-oriented plan to improve the quality and quantity of volunteerism.
 
Internal Analysis:
    STRENGTHS: excellent established facility w/waterfront location; large membership base; diversity of skills; willingness to volunteer; strong active leadership; variety of social and boating activities; educational program (swim/sail); affiliations; willingness to embrace change; Ladies Auxiliary; history and tradition; superior hosting abilities; community involvement; accessibility; friendly; cooperative; affordability; fun; unique location; property to grow; liquor and food licenses; generosity; casual atmosphere.
    WEAKNESSES: lack of organizational depth; lack of sufficient docks; not enough outside revenue; volunteers (too few do to much); seasonal; location; limited hours during season; large debt; lack of sponsorship/grants; underdeveloped facilities; high operating cost; staff (hiring, availability, motivation); poor communication; member scattered geographically; lack of continuity in leadership; history (we always did it like...); no budget; lack of consensus; focus on moneymaking; too much responsibility on officers; cliques; highway dividing property; lack of direction (goals); too affordable for seasonal facility; I-LYA Planning; no job descriptions; too diverse in ages and agendas; our standing in the community; low membership; lack of infrastructure; no project closure; landscaping and club beautification.
 
External Analysis:
The possible impacts of the following categories and factors were considered.
    DEMOGRAPHICS: age of Membership; diversity; location; and facilities.
    SOCIAL: programs and events.
    POLITICALl: ILYA and downtown businesses.
    COMPETITION: chamber activities (event schedule); other island organizations (scheduling conflicts, limited member/volunteer pool); competing subgroups within club (goals not clearly defined, divides membership, and distracting); new membership (other yacht clubs).
    ECONOMIC FACTORS: U.S. economy (affects travel and membership); low water (affects travel ); weather (affects travel and event); cost of island lifestyle; island politics; limited season; competition; and limited purpose of membership (using bath facility, using other clubs...)
    TECHNOLOGY: computer (web page, e-mail, and marketing); cell phone (communications and dock reservations); voice mail; credit cards (billing, payments, and reward cards); fax.
 
Assignments:
    DEVELOPMENT OF JOB DESCRIPTIONS: Committee Chairperson - Bridge; Commodore - Sam Gregory (Past Commodores); Vice Commodore - Jack Lain; Rear Commodore - Mike Kreutzberg; Fleet Captain - Pati Arth; Treasurer; Trustee; and Secretary (as outlined in the charter); Historian - Muriel Eian; Fleet Chaplain - George Smith; Fleet Surgeon - Gabriela Kaplan; Legal Advisor - John Papandreas.
    DEVELOPMENT OF COMMITTEE POLICIES AND PROCEDURES: Club Delegates - Jack Lain; Facilities Management - Bob Bahney, Jr. and Paul Ladd; Finance - Raymond Arth; Fund Raising - Raymond Arth; Gardner Cup - Laureen Mooney; House and Grounds - Clark Davies; Island Liaison - Paul Ladd; Youth Activities - Jack Bergan; Long Range Planning - Fred Schnoor; Membership and Admissions - Jill Cooks; Nominating - Reni Miller; Race Management - Kris Miller; Rule and Regulations - Clark Davies; Sailing and Club Boats - Tom Rupp; Social Functions - Mike Kreutzberg; Trophies - Steve Cooks; Communications - Linda Dettmer and Bob Bahney III.
    VOLUNTEERISM ACTION PLANNING TEAM: Chairperson - Phoebe Borman.
    FOOD AND BEVERAGE OPERATIONS ACTION PLANNING TEAM: Chairperson - Sharon Conte.

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